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As of 8th of January 2026 you can no longer earn points on in-store or online transactions. You will not be able to redeem your previously earned points.
What are customer rewards?
As a member of our free-to-join loyalty scheme, Customer Rewards, you will earn rewards with every purchase you make with us and this guarantees all your future purchases will be even better value.
You will earn rewards every time you shop with us, whether that is in-store or online, but you are free to decide how you spend your rewards. Save them up for something special or use them during each visit … the choice is yours!
How do I join the Customer Rewards loyalty scheme?
It’s super simple! Customer Rewards is not a 3rd Party Service, it is a complimentary service that we deliver to all of our valued customers. All you need to do is shop with us today and the email address you provide during checkout will be used to activate your Customer Rewards profile. Your email address and purchase history is not shared with anyone else.
Am I already earning Customer Rewards?
Possibly. Customer Rewards is associated with the email address provided to us when creating a Customer Profile. So, if you’ve shopped with us in the recent past, either in-store or online, and provided an email address to us, then your Customer Rewards profile may already be active and you could have already earned rewards to use with a purchase today!
I’ve only shopped in-store. Can I use my rewards online?
Absolutely. Customer Rewards is associated with the email address provided to us when creating a Customer Profile in-store. So, when you purchase online today, be sure to use the same email address that you gave to us in-store and Customer Rewards will recognise that it is you and display your Customer Rewards balance during checkout.
How quickly are my rewards available?
Points are allocated when your transaction is fully paid and shipped or collected. After that it normally takes under an hour for points to be available, but can occasionally take up to 12 hours.
Do Customer Rewards expire?
Yes but only if there’s no activity on your account for two years. If you do not accrue or redeem points for two years, your account will be deactivated and points removed. We will send you periodic reminders of your available balance, so you will have plenty of warning before points expire.
What happens if I return an item?
Usually they will be reversed (re-added to your balance). If you have already spent the Customer Rewards associated with the item you are returning, this amount will be deducted from the refund.
We take the security of your data and your right to privacy seriously. If you do not wish to be part of our complimentary loyalty scheme, please contact us and formally request to have your Customer Profile amended to exclude Customer Rewards. We will act promptly and confirm with you that the required action has been taken.
Note: Customer Rewards cannot be earned on discounted or sale items, postage costs, trade-ins, GPS Computers (Wahoo / Garmin / Hammerhead), Turbo Trainers, Bike Fits or eBay Sales. Payments via CycleSchemes, Klarna & V12 Finance will not generate reward points.
Read our Terms of Service & Privacy Policy